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The objects for which the Association has been established are:


a)    To foster, guard and protect the rights and interests of all categories of Timeshare Owners who have invested in different categories of Timeshares, Products and Services marketed by M/s. Sterling Holiday Resorts (India) Ltd., and any other company or companies and organizations owning/ operating/ running/ managing timeshares or similar products, orchards, gardens, holiday activities and fostering and protecting the interests of investors in Securities/ Investments/ Financial Instruments/ Financial Services, including Shares in Companies.


b)    To preserve and protect the investments of Member's with respect to their investments.


c)    To ensure that the Co. and other organizations keep their commitments to all categories of Timeshare & other rights owners and investors.


d)    To create any Trust or Trusts or other forms of organization for the smooth conduct/functioning of the objects or any of them of this Association and to frame it's or their rules and regulations.


e)    To have a periodic interface and dialogue with the Co. and other organizations with regard to

          1)    the Rights of Members/Investors
          2)    the problems / difficulties / irritants faced by Members and the resolution of their complaints by the Co. and other organizations.
          3)    Improving the quality of the holidays at the various Resorts of the Company and other organizations and the Quality of the facilities at the                  various Resorts/Complexes/Orchards.
        4)    Improving the quality of service by the Company and/or other organizations to the Members in respect to their investments. 
  
f)      To promote harmonious relationship and better co-operation between Timeshare owners and the Co., Investors and Companies, and Rights Owners and other organizations, subject to the Co. & other organizations keeping up their commitments.


g)   Co-ordinate with hotels, motels, resorts, guest houses, service apartments, transit accommodation facilities and clubs of different categories for exchange, transit tie-up, bulk discounts and other privileges to the members.


h) To assist members in marketing/ exchanging / selling the products and services that they have acquired as a right from the Co. and other organizations.


i)  To assist any deserving persons for pursuing their studies, for rehabilitation, for medical treatment and general needs for the upliftment of living conditions.


j)  Conduct / authorize to conduct/appoint franchisees, for conducting training programs, seminars, workshops and other educational programs/ courses relating to the fields of Travel, Tourism, Catering, Hospitality, Investment and related areas.


k) To protect the interests of consumers of any products or services and to initiate any legal proceedings for the same, either for an individual consumer or a group of them.


l) To conduct market survey/research pertaining to any of the above areas/fields.


m) Generally, to do all such other things as are incidental or conducive to the attainment of the above objectives and, if considered necessary by the Executive Committee, to add further objectives for the general welfare of the members.